REW 2024
Concept and objective
For the REN 2024 exhibition, our studio developed visuals dedicated to the progressive development of Moscow's energy sector. The project became part of an exhibition stand, where a visual narrative was created through the integration of 3D, 2D, AI, and live-action footage, highlighting the city’s technological advancements.
Project objective
To visually reflect key aspects of energy infrastructure and its role in supporting the sustainable development of a modern metropolis.
Our goal was to convey the industry's progressiveness through a fusion of digital technologies and a cinematic approach.
Our goal was to convey the industry's progressiveness through a fusion of digital technologies and a cinematic approach.
Production
To bring the project to life, a multimedia composition was developed across four synchronized screens, each contributing to the overall narrative and creating a fully immersive experience.
3D graphics: Visualization of energy infrastructure in a futuristic style, highlighting scale and innovation.
2D animation: Emphasizing the dynamics of data and energy flows within the urban environment.
AI generation: Use of artificial intelligence to stylize visuals and create adaptive elements.
Live-action footage: Integration of real-world imagery to enhance realism and build an emotional connection with the audience.
3D graphics: Visualization of energy infrastructure in a futuristic style, highlighting scale and innovation.
2D animation: Emphasizing the dynamics of data and energy flows within the urban environment.
AI generation: Use of artificial intelligence to stylize visuals and create adaptive elements.
Live-action footage: Integration of real-world imagery to enhance realism and build an emotional connection with the audience.
Execution
Initial storyboard
Development of the visual concept and creation of a moodboard based on the client’s technical brief
Art direction
Early-stage storyboard developed during the first phase of the art direction process
The final storyboards formed the foundation for all visuals prior to 3D production.
Final storyboard
Creation of a 3D video covering eight sectors of the energy complex, with each scene depicting one sector in a futuristic visual style.
Full 3D video
Creation of a Naked Eye 3D video using a dual-screen setup for immersive display.
The Naked Eye 3D technology sets a new standard for visual experience, transforming the screen into a space of three-dimensional reality.
The video showcased the energy infrastructure through dynamic 3D scenes that immersed viewers in the narrative, creating a sense of full presence.
Each key element came to life on screen, visually conveying the scale and achievements of the sector.
This approach enhances audience engagement and reflects a modern vision of multimedia storytelling, setting a high standard for visual content.
The video showcased the energy infrastructure through dynamic 3D scenes that immersed viewers in the narrative, creating a sense of full presence.
Each key element came to life on screen, visually conveying the scale and achievements of the sector.
This approach enhances audience engagement and reflects a modern vision of multimedia storytelling, setting a high standard for visual content.
NAKED EYE 3D video
Creation of a futuristic 3D elevator designed to visually introduce the video segments showcasing various industry sectors.
Visuals for the
"Futuristic Elevator" Installation
"Futuristic Elevator" Installation
Creation of 9 video segments composed of client-provided content, styled with dynamic 2D graphics.
Industry Videos
Generation of 40 images depicting futuristic visions of Moscow’s architecture and infrastructure.
AI Content
Project Outcome
The project was developed in collaboration with Grata Production.
It attracted significant attention from forum participants. According to the organizers, the exhibition brought together over 5,000 delegates from 84 countries, including representatives of 36 diplomatic missions and more than 1,200 business delegates.
Our stand was visited by representatives of leading energy companies, government institutions, and industry media, which contributed to strengthening business ties and increasing awareness of achievements in the energy sector.
The multimedia installation received positive feedback for its innovative approach and in-depth treatment of the theme, emphasizing the role of advanced technologies in shaping the future of energy.
Our stand was visited by representatives of leading energy companies, government institutions, and industry media, which contributed to strengthening business ties and increasing awareness of achievements in the energy sector.
The multimedia installation received positive feedback for its innovative approach and in-depth treatment of the theme, emphasizing the role of advanced technologies in shaping the future of energy.
REN Exhibition 2024
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