Multimedia project for the premium Chinese automotive brand HONGQI

Project objective:

To create a 60-second retrospective film about the company's history using a mix of 3D and 2D graphics combined with historical client footage.

About project

We delivered a comprehensive multimedia project for the premium Chinese automotive brand HONGQI. Our team created 2D and 3D visuals that became the foundation of a show presentation, developing three major videos that vividly illustrate the brand’s history, dynamic growth, and ambitious vision for the future.

Project presentation

Here we present carefully selected and refined frames, animations, and graphic elements that best convey the key ideas and concepts of the project.

Crossover presentation

As part of this project, we modeled an abstract 3D art space incorporating the brand’s signature elements. Throughout the video, the camera moves around the car, pausing to highlight the key features of the HS-3, while 2D graphics are used to emphasize essential information about these features.

INTERACTIVE 3D PRESENTATION

Briefing

Development of the initial creative concept

Reference selection

Scene blocking

3D modeling of objects and environments

Texturing

Rigging and character animation

Collecting final materials for the film scene and exhibition space

Pre-visualization of the concept in the future stage setup

Final rendering and optimization with AI

Sound design + color grading + editing

Storyboarding

Details of development stages

Storyboarding

The pre-visualization stage allows us to preview the visual content within the future screen setup.

Pre-production

Pre-visualization within the future screen setup.

All assembled materials are reviewed and evaluated in the context of the upcoming venue, allowing the content to be perceived with a clear understanding of how it will function during the show.

Screenshots of 3D workflow

In June 2024, the new second-generation Hongqi HS3 compact crossover was unveiled in Moscow, attracting significant interest from automotive experts and potential buyers. Journalists highlighted the car’s elegant design, spacious interior, and premium finishing, which uphold the brand’s traditions.

The Hongqi HS3 is equipped with advanced driver assistance systems such as adaptive cruise control and automatic emergency braking. It also features confident handling and a smooth ride. Buyers especially noted the high build quality and rich features, comparable to premium European and Japanese brands, but offered at a more accessible price.

The event received wide coverage in the media and on social networks, highlighting the growing interest in the Hongqi brand in Russia and its intention to strengthen its position in the premium automotive segment.

Elgisser Petr
Slavin Alexander

Petr Zavtra

Pavel Slavin

Ramil Arifullov

Maxim Medvedev

Team GoodDo

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