PROJECT CONCEPT
This project embodies our vision of the future of art in a world where control and public life become inseparable, taking visual form through the prism of red light.
The project addresses the theme of influence, presented as a blinding glow that penetrates and dominates space.
The project addresses the theme of influence, presented as a blinding glow that penetrates and dominates space.
In his practice, the artist creates large-scale physical installations, using drones as a brush to overcome the limitations of traditional production.
This art goes beyond familiar boundaries, expressing a pursuit of freedom in form and conveying ideas that exist beyond the constraints of our present reality.
This art goes beyond familiar boundaries, expressing a pursuit of freedom in form and conveying ideas that exist beyond the constraints of our present reality.
MOTION DESIGN
DIGITAL ARTIST
AVATAR ANIMATIONS
DIGITAL AVATAR
FINAL MOVIE
The Role of the Digital Avatar
Digital avatars are perfectly suited for projects of this nature, as they allow for the creation of characters that transcend physical and material limitations.
They can be adapted to fit any artistic concept and endowed with unique traits and visual characteristics. Unlike real actors, digital avatars are free from reputational risks and offer complete creative control.
They can be adapted to fit any artistic concept and endowed with unique traits and visual characteristics. Unlike real actors, digital avatars are free from reputational risks and offer complete creative control.
They are highly versatile, capable of existing in both physical and virtual spaces, conveying complex ideas and emotions with a precision that other tools cannot achieve.
5. Animation
Digital avatar: Creating a model of the artist with detailed anatomy, facial features, and refined details
Clothing and accessories: Designing and modeling garments, accessories, and visual elements of the character
Environment: Building the city environment with a focus on distinctive architectural features
Applying textures to add realism to all elements
4. Modeling and texturing
Creation of storyboards to visualize key moments
Development of an animatic to preview the overall pacing and flow of the video
3. Storyboards and animatic
Creation of the audio layer to enhance the overall atmosphere
Synchronization of sound effects with animation and key moments in the video
Voiceover recording for the avatar
8. Sound Design
Development of the visual concept
Selection of style, color palette, and overall tone of the video
Inspirational sources and references that formed the foundation of the project
2. Art direction
Adding 2D graphics to the project for informational overlays and enhanced visual dynamics
6. 2D Graphics Integration
Development of the core idea and storyline
Structuring the narrative and writing the accompanying text
1. Creation of the script
Assembly of the final video with a focus on rhythm, scene progression, and smooth transitions
7. Editing
Facial animation with motion capture: Precise reproduction of the character’s expressions and emotions using motion capture technology
Character: Body animation and avatar interaction with the environment
Character: Body animation and avatar interaction with the environment
Objects: Animation of environmental elements such as buildings, city details, or interactive components
Avatar Creation Stages
Development stage details
Storyboards and animatic
The storyboard and animatic stage allows for an early preview of the future video’s structure and helps define the pacing and rhythm of the narrative before moving into 3D visual production.
AI-generated background footage
To bring the background to life, a series of characters was created using artificial intelligence technologies. These characters were then animated and integrated into the 3D scene.
The final images were placed on banners, forming a dynamic and living backdrop that supported the overall visual concept.
DIGITAL CLOTHING
The creation of digital clothing involved five stages: developing a base style, using AI for form generation and exploration, selecting the final concept, building a 3D model of the garment, and animating it for each scene.
StEP 1
Preliminary style selection
Development of the character’s base visual style and creation of a moodboard
step 2
AI-Driven form exploration
Generating clothing concepts based on the selected moodboard and using AI to explore and identify suitable garment shapes
step 3
Finalizing generations
Generative algorithms can produce unique designs that would be impossible to replicate manually.
step 4
3D Clothing creation
Based on a compilation of the initial concept and AI-generated designs, the garment was created in 3D for subsequent integration into scenes with the avatar.
step 5
Final 3D video
Использование созданной одежды в видео с цифровым аватаром.
The designed clothing was used in the video featuring the digital avatar.
Cloth animation was precisely synchronized with the character’s movements.
The designed clothing was used in the video featuring the digital avatar.
Cloth animation was precisely synchronized with the character’s movements.
ANimation
The digital avatar’s movements were created using a combination of motion capture technology and manual animation.
Editing and Sound Design
The video editing process brought together all elements into a cohesive and fluid visual sequence.
Sound design enhanced the project’s impact by integrating three key components: a voiceover for narrating
Sound design enhanced the project’s impact by integrating three key components: a voiceover for narrating
key moments and character interactions, carefully selected music to maintain the mood, and sound effects synchronized with the visuals.
TEAM
Art direction and visual creation ZeroRay:
Elgisser Petr
Slavin Alexander
Slavin Alexander
Digital clothes:
Tanya Kai Kai
Character animation
Egor Basubin
Sound design
Rinat Drailing
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